ESPN.com · Dec 10, 2016
Jagermeister takes shot at Bucks' logo design
MILWAUKEE -- A German company that makes a popular liqueur is not raising a shot glass to the Milwaukee Bucks' redesigned logo.
The Milwaukee Journal Sentinel reports that Mast-Jagermeister has filed formal opposition with an appeal board of the U.S. Patent and Trademark Office about the registration of the logo.
The company contends it "has established exclusive rights in the DEER HEAD Marks through use in commerce in the United States" going back to 1968. It cites numerous reasons to oppose registration for the NBA team, including the possibility that people might confuse the two companies or believe they are connected or affiliated.