It's late June in Times Square, where West 48th Street meets Broadway, and a billboard ad above Krispy Kreme promotes ... a trading card. But not just any card. That item worthy of such fanfare is the 2020-21 Panini Flawless Triple Logoman featuring LeBron James (numbered one-of-one, the NBA logo cut from three different game-used/worn James jerseys embedded) then up for auction with collectables marketplace Goldin.
Some wouldn't be inconvenienced by the reality of a cooling market and believed it would challenge the all-time record for a sports card. Others thought it might not reach $3 million.