SI.com · Apr 17, 2019
Inside the Rebirth of Converse Basketball
After a small hiatus, Converse is venturing back into the basketball space. The brand that created the hoop sneaker is officially back.
When Converse announced that they signed NBA swingman Kelly Oubre to an endorsement deal in November, it sparked rumors that the brand would re-launch a basketball division that has been dormant since 2012.
That proved true, as they are officially returning to the hardwood with a new silhouette, the Converse All-Star Pro BB. The brand—which is now owned by Nike—hopes to insert itself back into a category that it helped introduce over 100 years ago.