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How Instagram Conquered the NBA

Deep inside Facebook’s sprawling Menlo Park campus, in a glittering office building flanked by multiple valet stations, resides Instagram’s headquarters. And deep inside Instagram’s headquarters, past the stages where visitors pose to mimic one of Beyoncé’s iconic posts, up the stairway lined with artistic tributes to the company’s rainbow logo, past the vending machines that sell USB cables, and near the library decorated with archaic cameras and origami, sits the Instagram Sports Partnerships team. All two of them.

Brandon Gayle, a 37-year-old Harvard Business School graduate, shifted to Instagram from Facebook in 2015. Will Yoder, 30, joined Instagram in 2016 from Octagon, where he managed digital operations for the sports and talent agency.