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Hawks use Ashley Madison to sell game tickets

44m - NBA Atlanta Hawks

  • Darren Rovell, ESPN.com Sports Business reporter Close
    • ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06
    • Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News
    • Formerly worked as analyst at CNBC

The Atlanta Hawks want fans to have a love affair with them, so the team rolled out a digital marketing campaign Friday using three people named Ashley Madison to market its 10-game packages.