Amid a very busy year -- a stunning trade and max contract extension, playoffs in a new city and EuroBasket competition -- Luka Doncic achieved an under-the-radar accomplishment in 2025. Thanks to a host of happy Los Angeles Lakers fans celebrating their new star, Doncic had the highest-selling jersey in the NBA, breaking an 11-year run where LeBron James or Stephen Curry's jersey sales led the league.
A decade removed from the start of Curry's and James' Finals clashes, the NBA is still largely defined by those living legends, now 37 and 40 years old, respectively.