The Phoenix Suns and Phoenix Mercury made a potentially revolutionary announcement last week when they said their games moving forward -- beginning with the Mercury's this summer -- will be broadcast for free on over-the-air channels and streamed online on a new direct-to-consumer service.
Suns games had been on cable television in some form since 1981. Now, they'll be available to a far wider local audience -- but with far less certainty in what the franchise will make off the deal.
"We're not focusing on money," new team owner Mat Ishbia said.