BEIJING (Reuters) - China's Dalian Wanda Group, controlled by the country's richest man Wang Jianlin, has signed an eight-year exclusive partnership with badminton's international governing body, the latest high-level deal by Wanda to expand its global sports footprint.
Wanda signed the deal through its subsidiary, Swiss-based sports marketing firm Infront Sports & Media, securing the exclusive sponsorship and media rights of major events of the Badminton World Federation (BWF).
"Wanda will continue to develop our sports business," said Wang, chairman of the property and entertainment conglomerate, at a signing ceremony on Friday. "(We're) determined to become a global leader.