Back to the NBA Newsfeed

Chilling With Ice Cube: Talking NBA Heroes, BIG3 Launch And Lakers

"It was a no brainer.”

That’s how Allen Iverson described his feelings when he got a phone call from O’Shea Jackson Sr.—better known as Ice Cube—about participating in the BIG3, a new, professional three-on-three basketball league founded by Cube and his business partner of two decades, Jeff Kwatinetz. Iverson will be a player/coach in the eight-team league, which hopes to give fans another chance to see their favorite, recently-retired NBA players hoop it up in a format familiar to anyone who’s played basketball at a local park.

The names attached to the league are already intriguing. In addition to Iverson, players committed to the BIG3 include Chauncey Billups, Stephen Jackson, Jason Williams, Rashard Lewis and Kenyon Martin.