Big Baller Brand might not be so big and baller after all.
LaVar Ball's brand debuted just a few years ago with the ZO2 sneakers, which his son Lonzo turned down lucrative shoe deal offers from Nike and Adidas to promote. However, the demand for the products never really peaked. The ZO2's insane price tag of $495 and questions of whether it could fill online orders accurately might have had something to do with BBB's struggles.
But now it appears the brand has hit a new low when pictures surfaced on Twitter over the weekend of BBB selling items on clearance at a Los Angeles volleyball tournament.