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Behind the Scenes of the Air Jordan 34 Launch With Zion Williamson

The look on the faces of the kids at Harlem’s Dunlevy Milbank Center as they witnessed Zion Williamson throw down a few dunks, just solidified that the No. 1 pick is a marketing star in the making. Children gravitate to the 19-year-old and it is a reason why Jordan Brand has picked him to be the future of the company and the face of the newly unveiled Air Jordan XXXIV.

“It was love. From the second I walked onto the court it was nothing but love and I mean I can’t ask for much more,” said Williamson.