(Reuters) - Amazon.com Inc <AMZN.O> is exploring live sports streaming and has held talks with leagues including the National Basketball Association, Major League Baseball and the National Football League for live game rights, the Wall Street Journal reported, citing sources.
Amazon has held discussions to create a premium, exclusive sports package with a Prime membership. However, details are still not clear, the Journal reported on Monday.
The e-commerce giant's Prime loyalty program offers original TV programming and access to digital entertainment products such as Prime Music and Prime Video, as well as one-hour delivery of purchases, for an annual fee of $99.