We've reached the halfway point of the 2015-16 NBA season, and the on-court impact by some of the league's best players continues to drive their brands when it comes to jersey sales in the official NBA online marketplace.
For the period of October-December, 2014-15 NBA MVP and Golden State Warriors superstar Stephen Curry once again took the top spot when it comes to best-selling jerseys.
Unsurprisingly, LeBron James came in at #2 with Kobe Bryant at #3 midway through his swan song as an active NBA player.
However, it's #4 which may arch the most eyebrows -- as rookie big man Kristaps Porzingis makes his debut on the best-selling list. Porzingis is the only rookie in the top ten (and top 15, for that matter), garnering a huge following while helping keep the Knicks in playoff contention to open the campaign.
With special thanks to ESPN.com, here's a look at the top ten jerseys sold on the NBA's online store:
#1 Stephen Curry (Golden State Warriors)
#2 LeBron James (Cleveland Cavs)
#3 Kobe Bryant (Los Angeles Lakers)
#4 Kristaps Porzingis (New York Knicks)
#5 Kevin Durant (Oklahoma City Thunder)
#6 Derrick Rose (Chicago Bulls)
#7 Russell Westbrook (Oklahoma City Thunder)
#8 Kyrie Irving (Cleveland Cavs)
#9 James Harden (Houston Rockets)
#10 Jimmy Butler (Chicago Bulls)