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LinkSpeak: Slogan Slingers Anonymous (or how the Coyotes get it all wrong and how Preds can do no wrong)

On the Forecheck | October 5, 2016

Related Topics: Yellow, Arizona Coyotes

The Arizona Coyotes recently launched Coyotes 2.0 with an apology and a promise to "show" rather than "say." In the interest of having no gimmicks or taglines, the Coyotes offering up the following trio of taglines:

  1. No taglines (woops)

  2. No promises (they're going to show how you that they are "Here to Stay," that they're "One Pack," or whatever "Hockey the Hard Way" means, but they aren't promising anything!)

  3. No excuses (they can have this one)

But I'm not writing specifically about the Coyotes' commitments (again, totally no promises) to their fans.

See full article at On the Forecheck