Back to the Mountain West Newsfeed

Peak Perspective: Time Slot Trouble. The Persistent Issue of Mid-Major TV Exposure

“What times’ the game on?” This might be the most commonly uttered phrase for a sports fan, but it is probably a more important question for some of college football’s smaller conferences. While these smaller conferences (like the Mountain West) fight to make their on-field product on par with that of the “big boys” the teams are unable to completely control who gets to see them play, and ultimately how much money they can generate to improve their programs.

When deeply examining how TV deals and media exposure really dictate our sports intake, it almost becomes sobering to see how sports really just are another form of entertainment.