The Mountain West TV bonus structure in football was determined by the network, day of the week and opponent;that was basically the luck of the draw. Boise State has a side deal where they are guaranteed a certain number of home games on the World Wide Leader and giving them an edge.
Basically, any game that was on the tier of ESPN2 or higher would earn that extra money, plus local channels like ABC or CBS.
Some teams were given and advantage by just playing in the Mountain Division with Boise State and then hurting teams from the West Division since opponents are rotated.