In a move that echoes its recently cemented partnership with the National Football League, Twitter announced today that its social media platform would host live streamed events from Campus Insiders.
Brooks Boyer, the CEO of Silver Chalice, whose parent company owns Campus Insiders, is confident that this is the right move for his brand. “Streaming live games directly on Twitter is a natural evolution of the fan experience,” he said, adding that Twitter provided a “groundbreaking opportunity for our conference partners, the student athletes we cover and the millions of fans with a passion for college sports.