Mixed Reaction to Impact Re-branding

That snowflake - did they really have to?I’m probably the last person to ask when it comes to sports-marketing in North America. I’ve always deplored the mind-game marketing strategies on this continent, designed mainly in the past to attract the uninitiated to the beautiful game.

But that’s probably due to my European background. Growing up over on the old continent, fluffy marketing strategies were never required. Football was a way of life. It grew organically and remained engrained in the national psyche of any range of countries you care to mention. Similar story in South America and Africa.

Of course the culture is very different in North America where marketing has always played a more…