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International Ambitions: Why Friendlies Matter

Montréal is an International City. Are the Impact an International Brand?

Montréal, and l’Impact de Montréal, offer a unique opportunity for international soccer teams. In both friendly matches, and CONCACAF Champions League, l’Impact have consistently drawn big crowds for international games that have raised the profile of the team, and drawn international attention to both the Impact brand, and their challenger.

Montréal has always known how to get big stars. Between Marco Di Vaio, Alessandro Nesta and Didier Drogba, the Impact have consistently drawn attention to themselves internationally for their ability to land talented individuals who want to contribute to the established soccer culture here in Québec.