In a media campaign that started a month ago, the City of Montréal released a few videos to promote its newest Charter of Rights and Responbilities that recognizes the rights and responsibilities of residents, including civic-mindedness. Using a social media campaign to boost your message and reach a different kind of audience is a great thing.
It's just that short video clip is kind of awkward and could make you feel uneasy.
— Ville de Montréal (@MTL_Ville) December 17, 2015
The young boy playing soccer is happily doing his thing, minding his own business.