IceCaps Unveil New Logo

PRESS RELEASE

ST. JOHN’S – The St. John’s IceCaps unveiled Thursday their new primary logo for the team’s first season as the American Hockey League (AHL) affiliate of the Montreal Canadiens, during an event at Mile One Centre.

The logo is a revised version of the IceCaps original crest and features the red, white and blue colours of the Canadiens. The new logo is part of an overall re-brand for the IceCaps to reflect a new era for the club.

“This is another historic moment for the IceCaps, as we launch an exciting new look and strengthen our partnership with the legendary Montreal Canadiens franchise,” said IceCaps President and CEO Danny Williams. “The new logo maintains our well established…