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An affiliation with Trois-Rivières allows the Canadiens to cast a wider net

Whether it was the hiring of Claude Julien, Michel Therrien, Jacques Demers, Mario Tremblay, Guy Carbonneau, Alain Vigneault, or Jacques Martin, the necessity of attracting Francophones at all levels of the Montreal Canadiens organization including management, coaching, and on-ice talent, has been perceived by many as a self-imposed constraint, a negative factor that only served to drop the club from the pack. For others it was a question of cultural pride taking priority in the team’s hiring practice. The team has done little to quell these concerns with their decades-long drought of not winning a Stanley Cup and an unchanged hiring policy.