TKO Group Holdings, Inc now has an official name for its new boxing venture. That fulfills a life-long dream and ambition for UFC President Dana White. White confirmed with Sports Business Journal that the promotion will officially be known as Zuffa Boxing. The venture was unofficially called “TKO Boxing” prior to the official announcement of the property.
The announcement comes after an “X” account for Zuffa Boxing started promoting the megafight between Canelo Alvarez and Terence Crawford on their page. That bout now looks to be the first event under the new official banner. The unveiling of Zuffa Boxing also comes after White announced that Canelo-Crawford will be hosted at Allegiant Stadium on September 13th.