Love it or hate it, a big part of the game in combat sports is ‘trash talk’. With title dreams, PPV paydays, and sponsorship opportunities on the line, it’s not just about how thrilling a performance an athlete can put on—but on how well they can sell themselves in the lead up. Nobody’s going to splash out big money on a fighter fans don’t get excited to watch.
With the success that Conor McGregor, Chael Sonnen, Israel Adesanya, and other notably brash talents have had over the years, the UFC is awash in fighters who talk a big game.