With key fights ahead, manager Alex Davis hopes for changes in UFC-Reebok deal

Courtesy of Alex DavisNine months after UFC’s six-year deal with Reebok became effective, fighters and managers still have different opinions about it.

Longtime MMA manager Alex Davis, who represents a long list of UFC fighters that includes Antonio Silva, Edson Barboza, Thiago Tavares and John Lineker, was used to looking for sponsors for his clients before and after their fights. The UFC-Reebok deal started in July 2015, and he’s still hopeful that things might change.

"It looks like this deal, at least for me, didn’t bear the fruits both UFC and Reebok expected," Davis told MMAFighting.com. "I think it wasn’t good for athletes, and had a negative effect in the MMA industry that was growing…