Back to the MMA Newsfeed

What’s Best for Customers is What’s Best for Combat Sports Business?

DAZN received tremendous backlash for its decision to begin #CaneloKovalev following #UFC244, meaning the bout didn’t begin until after 1 a.m ET, but it appears the move paid off. Told DAZN subscription sign-ups and audience surged immediately following the end of Masvidal-Diaz

— Mike Coppinger (@MikeCoppinger) November 3, 2019

Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.

* * *
Dazn is the exclusive streaming partner of Bellator MMA.