The UFC’s debut on Paramount drew a significant amount of eyeballs.
According to a release, the UFC 324 reached a live-minute average audience of 4.96 million and 7.18 million global households, a record for a live event on the streaming platform. Citing Adobe Analytics and Nielsen Media, the release also states that “UFC 324 also reached more homes than any other live UFC event in nearly a decade across linear, broadcast and streaming.” The viewership figures do not included co-viewing or delayed viewing.
“As is the industry norm, we don’t disclose subscriber data for individual events, but suffice to say the first live event exceeded expectations against all major benchmarks,” the release stated.