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Video – Virtual Khabib Nurmagomedov fights his younger self in confusing ad campaign

Former UFC lightweight world champion Khabib Nurmagomedov appeared in virtual form as part of an ad campaign that has fans very confused and a little creeped out.

The video, which was posted on the Hall of Famer’s Twitter account, appeared to be an advertisement, but for what is anyone’s guess. Is it a new video game? Crypto or NFT related? Something Russian that the rest of the world won’t quite understand? Check out part one below, which features a battle between two different Khabibs. And then be sure to place your bets on what exactly they are advertising before part two hits social media.