While Conor McGregor may not be the most active fighter inside the cage these days, he’s been one of the most successful outside of it. Most notably with his branded ‘Proper 12’ whiskey.
“Over $1b generated in Whiskey sales in my first year!” McGregor wrote in a 2019 Instagram post. “Like it or not, there is a new King in town! Proper Whiskey, liquid sunshine!”
Whether those numbers are entirely up to snuff or not, there’s little doubting the brand’s success, hitting store shelves throughout the US and UK as well as Ireland. Fighting in the UFC may have made Conor McGregor a superstar, but the liquor business is where he’s making bank.