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Ultimate Fighting Election: How the UFC gambled and lost in the 2020 presidential election

On Sep. 13, 2020, thousands of President Donald Trump’s supporters packed inside a manufacturing plant in Henderson, Nevada despite a state directive limiting indoor gatherings to less than 50 people. Brandishing MAGA caps and slogans emblazoned with phrases such as “PEACEFUL PROTESTER” and “PRO-LIFE VOICES,” the crowd gathered to show support for the incumbent president as he commenced his “Great American Comeback” campaign and to listen to a range of speakers, including UFC President Dana White.

Dressed in his characteristic navy blue suit – sans tie – White pandered to the raucous crowd, emphasizing that “we need to re-elect Donald Trump…he put America first and made America strong again.