Cagepotato · Aug 13, 2025
UFC’s Dana White Changes Stance: Pay-Per-View Isn’t Dead Yet
UFC’s Dana White Changes Stance: Pay-Per-View Isn’t Dead Yet 1Dana White has walked back his declaration that pay-per-view is dead, just 24 hours after announcing the UFC’s groundbreaking $7.7 billion deal with Paramount+.
The UFC president initially proclaimed the end of the pay-per-view model during Monday’s announcement of the seven-year Paramount partnership. The deal will make all 13 numbered UFC events and 30 Fight Nights available on Paramount+ without additional fees starting in 2026, marking what appeared to be a definitive shift away from the PPV structure that has defined UFC programming since 1993.
Paramount+ Deal Changes UFC Media Landscape, but Pay-Per-View Retains a Role