Is Conor McGregor a better businessman than he is fighter?
That could very well be the case, as the Irishman has entered the whiskey market with his own brand of Irish whiskey, Proper Twelve. Eire Born Spirits, McGregor’s own alcohol company, plans to launch the Irish blended whiskey in Ireland and the United States later this month. McGregor claims that Proper Twelve has been over three years in the making.
The former UFC lightweight and featherweight champion first teased of his own whiskey brand over twelve months ago in Las Vegas, where ‘The Notorious’ was seen sipping on liquor at the MayMac post-fight press conference at the T-Mobile Arena.