Las Vegas Sun Stories: Mixed Martial Arts · Jul 11, 2016
UFC sold for $4 billion to investment group
Fans come to their feet as a drape covers the octagon on Saturday July 9, at the start of the UFC 200 pay-per-view card at T-Mobile Arena.After weeks of denying reports of an imminent sale, the UFC confirmed them to 8 News Sunday night.
Zuffa, LLC, the company formed by local brothers Lorenzo Ferttita and Frank Ferttita III to purchase the UFC for $2 million 15 years ago, sold the mixed martial arts promotion to an investment group for $4 billion.
The new ownership is a partnership between William Morris Endeavor, International Management Group and private equity firm MSD. The Ferttitas will continue to hold a small share of the company, as will longtime partner UFC President Dana White.