Breaking: https://t.co/GUi7KSNP3n (@CryptoCom) becomes first-ever global official fight kit partner & first cryptocurrency platform of @UFC.
More information here :https://t.co/t955WC9WyD — UFC News (@UFCNews) July 7, 2021
The Ultimate Fighting Championship is partnering with Crypto.com, which will allow the crypto platform to place its branding on UFC fight kits.
According to a report from Sportico, the deal is for 10 years and $175 million – the largest sponsorship ever for the Las Vegas-based promotion. In addition to having the Crypto.com logo on UFC apparel worn by fighters and their corners, the company will also get prominent placement on the Octagon during pay-per-view events and Dana White’s Contender Series cards.