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UFC Sells Branding Rights to Fighters' Uniforms to; Reported 9-Figure Deal

UFC announced Wednesday that it reached an agreement with to be its new official fight kit partner.

According to ESPN's Marc Raimondi, it is a long-term deal that is worth somewhere in the "low nine figures."

All fighters will have's logo on their walkout and fight gear. The deal is a first for UFC and one of the most lucrative sponsorship partnerships in the promotion's history, per Raimondi.

This article will be updated to provide more information on this story as it becomes available.

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