MMA Fighting · Jul 10, 2020
UFC picks Venum to replace Reebok as exclusive outfitting partner
Dana White Esther Lin, MMA Fighting If you buy something from an SB Nation link, Vox Media may earn a commission. See our ethics statement.
The UFC has made its decision.
The organization has decided to go with Venum as its exclusive global outfitting and apparel partner when the Reebok deal officially expires early next year, the UFC announced Friday morning.
The UFC will debut the new Venum fight kits in April 2021. It will also lead to more money for the athletes as the UFC stated in its release that it is adjusting the pay scale tied to its Promotional Guidelines program.
Reebok will still be the official footwear of the UFC until the end of 2021.