UFC Partnership with Meta to Include Update to Fighter Rankings System

This new deal with @meta is going to be incredible for UFC fans pic.twitter.com/hCAYed6q4m

— danawhite (@danawhite) April 2, 2025The Ultimate Fighting Championship on Wednesday announced a multi-year partnership with information technology giant Meta.

According to a release, the agreement will help “leverage its leading technologies to deliver unprecedented engagement with hundreds of millions of UFC fans around the world.” Some of Metas most well-known properties include Facebook, Instagram, WhatsApp and Threads.

While Meta will collaborate with the UFC to use its technology platforms to increase fan engagement, perhaps the most interesting note is that the partnership is expected to bring…