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UFC on FOX 22 will teach a valuable marketing lesson

Saturday night's UFC on FOX show, more than any television show of the year, is going to teach an important lesson about UFC viewership.

Simply put: Are looks more important than great fighting skill?

This is not meant to cast aspersions — well, not too many — on the fighting ability of Paige VanZant, Michelle Waterson, or for that matter Sage Northcutt or Mickey Gall. VanZant's looks may get her more attention than all but a few women on the roster, all of which have accomplished far more at this point in their career. But her fights are usually entertaining.