The first YouTube video on the official UFC channel is 18 years old. It features The Ultimate Fighter season one winner Diego Sanchez training with boxer Oscar De La Hoya in preparation for his fight with Floyd Mayweather Jr. Since then, social media has become an essential tool for promotion—providing a way to connect with fans and showcase athletes through this entirely new method of exposure.
One of the best aspects for hardcore fans is the behind-the-scenes content, such as corner reactions and moments not televised during the live fight broadcast.