Bloody Elbow · Jul 12, 2018
UFC Finances: Why doesn’t the UFC get rid of PPV?
According to Dave Meltzer, pay-per-view sales for UFC 226 look like they may have been “disappointing.” “[T]he most preliminary of pay-per-view estimates,” he wrote, “have the show doing a little under 400,000 buys.”
If this doesn’t get revised upwards it would continue a trend for the UFC of sub 400,000 selling PPV events. So far this year, not a single show is estimated by Meltzer to have broken that barrier. And last year, only two events — UFC 214 and UFC 217 — sold more than 400,000 buys. Compare that to 2016, when six events are estimated to have sold more than 400,000, or 2015, when seven events are estimated to have done so.