Bloody Elbow · Apr 3, 2022
UFC files trademark for ‘What The Fight?!’
An image from one of our previous What The Fight?! posts.On March 22 the UFC filed two trademark applications for the term WHAT THE FIGHT?!. The term is something we’ve been using at Bloody Elbow since last July.
In the statement section of the UFC’s trademark application, where companies lay out what they want to use this term for, ZUFFA provided the following explanations: