So apparently ‘Fuck it Friday’ is a thing where UFC President Dana White shares a video of himself making, and then consuming, some sort of culinary disaster. Cool.
And it appears as though White wants to turn this into some sort of revenue stream. Josh Gerben reports that ZUFFA LLC has filed two trademark applications for the term ‘FUCK IT FRIDAY’.
The UFC has filed two trademark applications for "FUCK IT FRIDAY."
Per the filings made with the USPTO on October 15th, the @UFC is planning to launch a FUCK IT FRIDAY-branded app, website and podcast.