The UFC and Manscaped will part ways at the end of this year after a five-year sponsorship agreement. In its place, Jeremy’s Razors, a brand founded by conservative media outlet The Daily Wire co-founder, will take over as the UFC’s official razor partner starting at UFC 311 in January 2025 at the Intuit Dome in Inglewood, California.
UFC and Manscaped
The move marks a significant shift in the UFC’s sponsorships, with Jeremy’s Razors positioning itself as a “woke-free” alternative to mainstream grooming brands. Founded in 2022 by Jeremy Boreing, co-CEO of The Daily Wire, Jeremy’s Razors has gained attention for its outspoken opposition to what it perceives as “woke” corporate culture.