Paramount+ today announced a standout debut for UFC 324 held Saturday, January 24, delivering nearly five million streaming views and over seven million households, the platform’s largest exclusive live event to date. UFC 324 also reached more homes than any other live UFC event in nearly a decade across linear, broadcast and streaming (source: Adobe Analytics and Nielsen Media). With distribution in the U.S. and Latin America, viewers enjoyed seamless access to UFC 324, now made available as part of their Paramount+ subscription without an additional ‘pay-per-view’ cost.
At a stage set at the T-Mobile Arena in Las Vegas, Saturday’s event delivered nonstop action, capped by a thrilling main event.