Dana White, UFC CEO, is used to making the rounds on the various talk shows to discuss matters related to MMA’s No. 1 promotion. 2026 serves as the first year of seven for the UFC on Paramount Plus. Effective with UFC 324 on Jan. 24, Paramount Plus will be the exclusive rightsholder for UFC cards inside the United States.
In addition to the United States, Paramount Plus will assume carriage rights to UFC events for Australian and Latin American audiences, the latter of which includes Brazil. Moreover, selected UFC flagship events (numbered cards) will be simulcast via the CBS network on linear television.