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UFC CEO Dana White postponed the birth of his son for a Chuck Liddell fight: ‘I said that ain’t gonna work’

You could never accuse Dana White of not being a dedicated businessman.

In 2001, White became the president of the UFC after his childhood friends, Lorenzo and Frank Fertitta, purchased the company for $2 million. In the 23 years since White has helped the Las Vegas-based promotion grow to previously unimaginable heights. Today, the Ultimate Fighting Championship is estimated to be worth a whopping $12.3 billion with White himself carrying an estimated net worth of over half a billion dollars.

Dana White and the Fertitta Brothers
UFC CEO Dana White postponed the birth of his son for a Chuck Liddell fight: 'I said that ain't gonna work' 2

But to get there, White had to work his ass off and make a lot of sacrifices — even if that meant putting off the birth of his son.