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UFC CEO Dana White Denies Report that Endeavor is purchasing Top Rank Boxing: ‘Absolutely positively not true’

Is Dana White and the UFC gearing up to buy their way into the world of boxing?

On December 25, longtime boxing promoter Rick Glaser dropped a bombshell on the world of combat sports, claiming that Endeavor, the parent company of both the UFC and WWE, was in the process of purchasing Top Rank Boxing.

“Promised everyone a Christmas gift, never printed, never talked about, biggest Boxing news in many years,” Glaser wrote on X. “Boxing powerhouse Top Rank is in the final due diligence stage of being sold to entertainment conglomerate Endeavor headed by Ari Emanuel.