UFC CEO Dana White gives passionate sales pitch on latest UFC sponsor.
In October of this year, the UFC announced that they had partnered with Bud Light in a five-year deal that would be worth $105 million. The deal did not come without criticism, public opinion on Bud Light had soured, particularly with their conservative customer base after working with transgender influencer, Dylan Mulvaney.
White, who is a staunch Republican and Donald Trump supporter, would quickly come to the defence of his the promotions latest sponsor. The 54-year-old claimed he ‘didn’t give a sh*t’ what those critics had to say and that the UFC and Bud Light were ‘very aligned as far as core values go.