Bloody Elbow · Jul 10, 2020
UFC announces Venum as new exclusive outfitting partner
Photo by Douglas P. DeFelice/Getty Images This morning the UFC announced that they have signed an exclusive outfitting deal with apparel brand Venum.
Along with a tweet announcing the new deal, the UFC released a statement on their official website revealing more about the deal.
UFC, the world’s premier mixed martial arts organization, today announced that VENUM, the world’s leading designer, marketer, and distributor of combat sports apparel and accessories, will become UFC’s new exclusive global outfitting and apparel partner starting in 2021. The deal was brokered by IMG’s licensing business, which exclusively represents UFC.