The UFC is accelerating its expansion strategy in the Middle East, with a new focus on regional talent development and deeper engagement across the Gulf. The organization’s ongoing calendar of events in the UAE, Saudi Arabia, and Qatar has laid a strong foundation, but the next phase will see the launch of a Middle Eastern version of its feeder systems – such as Contender Series, Ultimate Fighter, or Road to UFC – designed to identify and nurture MMA prospects from the region.
In a recent interview, UFC Senior Vice President David Shaw stated: “There are discussions for a format to develop talent in the Middle East, possibly Contender Series, Road to UFC, or Ultimate Fighter.